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BasedOn

Brand Strategy + Identity Design

We are an independent creative studio based in Detroit led by a multi­disciplinary team of artists, designers, writers, strategists and technologists. We create timeless brands that create connection, helping our clients deliver impact and inspire change. We strive to realize a world where all communications are meaningful, working with a portfolio of high profile clients to create brands that are authentic, relevant and meaningful.

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Our work

  • Incites Action
  • Unites Community
  • Builds Culture
  • Inspires Change

While finding truth and beauty in the expected and unexpected.

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Seeking truth and beauty.

In Detroit,        
Since 1999.

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