.blfm {

    --blfm-blue: #020AB6;
    --page-margin: min(7px, 1.4vw);


    --content-width: min(1400px, 100vw - (var(--subsectionSpacing-width) * 2));

    .hero-image {
        position: relative;
    }

    .hero-image-title {
        color: white;
        font-family: 'HelveticaNowDisplay', sans-serif;
        font-size: clamp(2rem, 0.5rem + 8.33333vw, 6rem);
        font-weight: 400;
        line-height: 1.14;
        text-transform: none;

        & > strong {
            font-weight: 700;
        }
    }


    .strategy {
        color: white;
        background-color: var(--blfm-blue);

        .masked {
            transform: translateX(-1 * var(--subsectionSpacing-height) / 2);
            mask-image: url(/assets/work/blfm/mask-angled.svg);
            mask-repeat: no-repeat;
            mask-position: top left;
            mask-size: contain;
        }
    }

    .verbal-identity {

        .tagline {
            margin-block: 6rem;
            padding: 6rem min(10rem, 10%);
            color: var(--blfm-blue);
            font-family: 'HelveticaNowDisplay', sans-serif;
            font-size: clamp(2rem, 1rem + 4.3vw, 4rem);
            font-weight: 700;
            line-height: 1.2;

            * {
                margin: 0 auto;
                max-width: 20ch;
            }

            border-right: 2px solid var(--blfm-blue);
            border-bottom: 2px solid var(--blfm-blue);
            background-image: url(/assets/work/blfm/border-clipped-upper-left.svg);
            background-position: top left;
            background-repeat: no-repeat;

        }

        .name {
            color: var(--blfm-blue);
            font-family: 'HelveticaNowDisplay', sans-serif;
            font-size: clamp(2rem, 1rem + 7vw, 5rem);
            font-weight: 100;
            line-height: 1.2;

            * {
                margin: 0;
            }
        }
    }
    .verbal-identity-poster {

        .subsection {

            .content-group {
                display: grid;
                align-items: end;

                font-family: 'HelveticaNowDisplay', sans-serif;
                font-size: clamp(1.5rem, 0.5rem + 2.166vw, 2rem);
                font-weight: 400;
                line-height: 1.5;
                text-transform: none;
                color: white;

                * {
                    max-width: 42ch;
                }
            }

        }
    }


    .visual-identity {
        background-image: url(/assets/work/blfm/rule-angled.svg);
        background-repeat: no-repeat;
        background-position: bottom right;

        .subsection:has(.logos-old-new) {
            border-top: 1px solid #999;
            border-bottom: 1px solid #999;
        }
        .logos-old-new {
            background-color: #999;
            display: grid;
            gap: 1px;
            grid-template-columns: repeat(auto-fit, minmax( min(320px, 100%), 1fr));

            .logo {
                padding: 0;
                margin: 0;
                background-color: white;
                display: grid;


                img {
                    width: 60%;
                    height: auto;
                    margin-block-start: 8rem !important;
                    margin-block-end: 5rem;
                    margin-inline: auto;
                }

                figcaption {
                    color: #999;
                    font-family: var(--fontFamily-boldExtended);
                    font-stretch: var(--fontStretch-expanded);
                    font-size: 1.2rem;
                    text-transform: uppercase;
                    text-align: center;
                    padding-block: 3rem;
                }
            }
        }
        .logo-new-horizontal {
            margin-inline: auto;
            margin-block-end: 3rem;
            width: min(980px, 80%);
            height: auto;
        }
    }



    .example-executions {

        .two-by {
            display: grid;
            gap: 1rem;
            grid-template-columns: repeat( auto-fit, minmax( min(320px, 100%), 1fr) );

            margin-block: 1rem;
            max-width: 1920px;
        }

        .digital {
            padding-block: calc(var(--subsectionSpacing-height) /2);
            display: flex;
            gap: 3rem;
            flex-wrap: wrap;
            justify-content: space-evenly;
            align-items: center;

            img:first-child {
                flex: 3 1 48px;
                max-width: 960px;
            }
            img:last-child {
                flex: 1 1 16px;
                max-width: 320px;
            }
        }
    }


    .summary {
        color: white;
        background-color: var(--blfm-blue);
    }

    .poster-title {
        grid-area: content;
        font-family: 'HelveticaNowDisplay', sans-serif;
        font-size: clamp(2rem, 0.5rem + 4.166vw, 3rem);
        font-weight: 400;
        line-height: 1.05;
        text-transform: none;
        color: white;

        & > strong {
            font-weight: 700;
        }
    }

    .section:has(.section-bg) {
        display: grid;
        grid-template-columns: [section-start] var(--subsectionSpacing-width) 1fr [content-start] var(--content-width) [content-end] 1fr var(--subsectionSpacing-width) [section-end];
        grid-template-rows: [section-start content-start] 1fr [section-end content-end];

        .subsection {
            grid-area: section;
            justify-self: stretch;
            align-self: stretch;
            z-index: 1;
        }
    }
    .section-bg {
        grid-area: section;
        justify-self: stretch;
        align-self: stretch;
        z-index: 0;

        display: grid;
        grid-template-columns: 1fr;
        grid-template-rows: 1fr;

        & > img {
            grid-column: 1/1;
            grid-row: 1/1;
            justify-self: stretch;
            align-self: stretch;
            object-fit: cover;
            object-position: center;
        }

        --angle: 0deg;
        --size: 60%;

        &::after {
            content: "";
            display: block;
            grid-column: 1/1;
            grid-row: 1/1;
            justify-self: stretch;
            align-self: stretch;
            object-fit: cover;
            object-position: center;
            background-image: linear-gradient(var(--angle),  #020AB600 calc(100% - var(--size)), #020AB6ff 100%);
            mix-blend-mode: multiply;
            z-index: 100;
        }

    }

    .illuminate-connect-ignite {
        .content-group {
            align-self: center;
        }
    }

    .section.brand-into-action {
        --section-padding-block: calc(var(--subsectionSpacing-height)/2);

        display: grid;

        .section-title {
            font-size: 1.1em;
            text-transform: none;
        }

        grid-template-columns: [section-start bg-start] var(--subsectionSpacing-width) [content-start] 1fr [content-end] var(--subsectionSpacing-width) [bg-end section-end];
        grid-template-rows: 
            [section-start ] 
                var(--section-padding-block) 
                [content-start] 
                    auto 
                [content-end bg-start]
                    auto
                var(--section-padding-block) 
            [bg-end section-end];

        .section-content {
            grid-area: content;
            z-index: 1;
        }
        .section-bg {
            grid-area: bg;
            z-index: 0;
            &::after {
                display: none;
            }
        }

        @media (width > 760px) {
            --content-width: min(700px, 48.6vw);
            grid-template-columns: 
                [section-start] 
                    var(--subsectionSpacing-width) 
                    1fr 
                    var(--content-width) 
                    [content-start] 
                        var(--content-width) 
                    [content-end] 
                    1fr 
                    var(--subsectionSpacing-width) 
                [section-end];
            grid-template-rows: 
                [section-start] 
                    var(--section-padding-block) 
                    [content-start] 
                        1fr 
                    [content-end] 
                    var(--section-padding-block) 
                [section-end];

            .section-content {
                align-self: center;
            }
            .section-bg {
                grid-column: section-start / content-start;
                grid-row: content-start / section-end;
                align-self: end;
            }
        }
    }

}