What We Do
BasedOn is a brand strategy and identity design studio. We help clients define who they are and how they are known. Together, we develop identities that inspire people to connect to a greater meaning—identities that incite action, build culture, unite community and promote change. Our work is rooted in three core capabilities:
Brand Strategy
Uncovering your bold truths, finding your unique position, establishing who you are
- Brand Research
- Brand Architecture
- Brand Platform
- Place Branding
- Persona Development
- Value Proposition
Identity Design
Crafting your story, designing your symbols, defining how you are known
Verbal Identity - Your Story
- Brand Narrative
- Brand Messaging
- Naming
- Manifestos
- Pitch Statements
- Voice and Tone
Visual Identity - Your Symbols
- Brandmark
- Design Principles
- Visual Assets
- Visual Language
- Motion Design
Brand Implementation
Delivering creative and thought leadership, inspiring relationships and connection to deeper meaning
Communication Design
- Collateral
- Environmental Design
- Implementation Strategy
- Packaging Design
- Point of Sale
- Reports and Data Visualization
- Video
- Web Design
Brand Performance
- Marketing Strategy and Performance
- External CMO
- Content and Asset Management
- Consumer Experience and Engagement
Let's Connect
Seeking Truth
and Beauty
In Detroit, since 1999.
